Location takes a back seat to online image

8 juin 2010
Affiché par : sarchibald

Mia Wedgbury

A s a business owner working in the heart of downtown Toronto, it’s easy to take things for granted. The critical mass of other entrepreneurs, suppliers, investors, customers and network opportunities that sprout up in Canada’s cities provides us with a wealth of resources.

As someone who grew up in a rural setting, I know there are a lot of talented people building successful businesses far removed from the city limelight. But it can be a challenge for them to get the kind of PR exposure many of their urban counterparts enjoy.

 

Take the case of Camp Narrows, a successful hunting and fishing lodge in Rainy Lake, Ont. Camp Narrows caters to U.S. tourists, and Tom Pearson, the camp’s owner, over the years had developed a necessary but tiresome routine. He usually spent the spring, summer and fall months giving his guests an unforgettable outdoor experience. But when the camp closed for winter, he couldn’t take a break – instead, he hopped across the United States attending tourism trade shows to promote his business and attract new clients.

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